Fairway Fashion: Then vs. Now

Golf has always been a game of precision, tradition, and style—but let’s be honest, some of those “classic” looks could stop traffic (and not in a good way). From tweed jackets to moisture-wicking polos, golf apparel has evolved as much as the game itself. Let’s take a stroll down memory lane and see just how far fairway fashion has come.

Then: The Era of Tweed, Ties, and Stiff Collars

In the early days, golfers dressed like they were heading to a wedding instead of the course. Heavy tweed suits, neckties, and newsboy caps were the standard. Sure, it looked sharp, but comfort and performance? Not so much. Swinging a club in three layers of wool? Respect.

Now: Performance Meets Style

Today’s golfers demand more—gear that looks good and works hard. Lightweight fabrics, moisture-wicking technology, and stretch-fit designs mean your apparel moves with your game. Polos breathe, pants flex, and outerwear keeps the elements in check. You don’t just play golf anymore—you look like you were made for it.

Then: Loud Patterns, Plaid for Days

As fashion loosened up, golf took a turn toward the loud. Plaid pants, bold prints, and colors that could light up a cloudy day became iconic. It was fun, but let’s face it: subtlety wasn’t on the scorecard.

Now: Bold but Polished

Modern fairway fashion has found its sweet spot. Bold colors still have a place, but they’re balanced with sleek designs and premium finishes. It’s confidence without chaos, flair without the flare gun. Or as we like to say at Kilted Squirrel: Golf wear with flair.

Why the Shift?

Golfers today want apparel that reflects the way they play—sharp, confident, and functional. No more choosing between comfort and class. The best gear gives you both, because looking good isn’t just vanity—it’s confidence, and confidence lowers scores.

The Takeaway

From tweed to tech fabrics, fairway fashion has gone from stuffy tradition to precision apparel for precision players. The only constant? Golfers who care about looking their best on and off the course. After all, the game’s tough enough—your wardrobe shouldn’t be.

Kilted Squirrel makes sure you’re not stuck in the past. Look sharp. Swing smart. Play with heart.

#golfapparel #fashionchanges #golfgame